Marketing opportunities of local products in the catchment area of Csíkszereda town

Agriculture plays an outstanding role in Romania, since there are nearly three and a half million small farms operating the country, accounting for almost 90% of total number farms, scarcely more than 32% available farm land is cultivated by 35% population. In settlements found catchment area Csíkszereda, majority consist family smaller 5 hectares. The marketing good quality products made from local raw material traditional methods contributes to sustenance farms. Researches show that as result education farmers on level processed appear markets Csíkszereda town. Farmers involved market intend expand their long run. respondents consider “a piece can be sold only once”, why became main goal multi-generational effort. Younger usually educated open innovation. vast under 45 find it important through rural tourism they also eager join producer groups. Young need merge knowledge inherited previous generations with modern opportunities facilitate production marketing. Knowledge gained this way makes possible short supply chains. JEL code: Q12,Q13 ARTICLE IN PRESS!